The Little Shop With The BIG Reputation!         

 Amaryllis is one of the South's leading independent bridal wear retailers. Celebrating 20 years of trading in the market town of Alton on the Hampshire/Surrey borders , we are  recognised as "the little shop with the BIG reputation".

Priding ourselves on our friendly, personal  service we ensure every bride's wedding dress search is special.

 Our wish is for our brides to  leave us as friends as they embark on their magical matrimonial journey.



We showcase over  100  carefully selected gowns from leading award winning designers that are available in a variety of sumptuous fabrics and silhouettes to create the most flattering shape. We are an experienced eye to  guide you throughout whether you are searching for a romantic princess gown, a traditional A-line or a fitted tailored look, timeless elegance or a contemporary showstopper!


Amaryllis strive to make your experience memorable, enjoyable and importantly as stress free as possible. 


"Our desire is for Amaryllis brides to walk into their happily ever after united with their perfect dress which is quite simply a reflection of their beauty and the essence of their heart"


We look forward to welcoming you soon!


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© Amaryllis Bridal Boutique Ltd