The Little Shop With The BIG Reputation!  

Due to COVID19 we are closed for both bride and staff safety. We are able to arrange delivery of gowns, accesories and cleaning direct to your door! If you are looking for that perfect accessory or gown, email us! We have the knowledge and are here to help in these difficult times x  Check our sale rail for gowns available "off the peg". 



Amaryllis is one of the South's leading independent bridal wear retailers. Celebrating 21 years of trading in the market town of Alton on the Hampshire/Surrey borders , we are  recognised as "the little shop with the BIG reputation".

Our  friendly, personal service ensures every bride's wedding dress search is special.


Amaryllis strive to make your experience memorable, enjoyable and importantly as stress free as possible with our brides   leaving us as friends as they embark on their magical matrimonial journey.



We showcase  over 100  carefully selected gowns from leading award winning designers in a variety of sumptuous fabrics and silhouettes to create the most flattering shape. We are an experienced eye to  guide you throughout whether you are searching for timeless elegance or a contemporary showstopper!


We have a team of highly experienced bridal consultants and recommended seamstresses (aka"dress fairies" as we affectionately call them) who can advise on the addition/removal of sleeves, straps, bridal sashes, boleros, sparkle, beading etc and add that perfect detail to truly personalise your dream gown.


"Our desire is for Amaryllis brides to walk into their happily ever after united with their perfect dress which is quite simply a reflection of their beauty and the essence of their heart"


We look forward to welcoming you soon.



Creative Director

Amaryllis Bridal Boutique





Follow us on Facebook and Instagram to find out what is happening in the world of Amaryllis.



Print Print | Sitemap
© Amaryllis Bridal Boutique Ltd