We always love to hear from our brides and continually strive to offer the very best service possible. Our reputation has grown through our bride's word of mouth, so if you know of anyone needing our services, we promise to take very good care of them. For our latest reviews from our lovely brides just click on the Facebook icon and select reviews. If you are an Amaryllis bride (past or present) we would love to hear your views and with your permission feature your wedding on our social media. x



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  • gemma cleaver (Wednesday, September 13 17 02:26 pm BST)

    I had less than a week to find a dress and Amaryllis offered me an urgent appointment. Ruth responded to my emails immediately and Charlotte could not have been more helpful (and patient)!

    The range of dresses were beautiful - definitely something to suit all tastes. I found my perfect dress at the first appointment and, due to the urgency, they contacted their seamstress whilst I was in the shop and I was offered an appointment 2 hours later.

    I really could not recommend Amaryllis highly enough. They did everything they could to help me.

    Thank you Ruth and Charlotte.

  • Lesley Walker (Thursday, October 27 16 01:29 pm BST)

    Charlotte and all the team at Amartllis have been great. From helping me choose the perfect gown. With honesty. To recommending a dress maker for the alterations. My gown and bridesmaids dresses were perfect . Thank you. Xx

  • nicola pinckney (Thursday, September 29 16 04:25 pm BST)

    Thank you so much for the beautiful dress. You were great in helping in the process of trying on so many beautiful dresses and making the decision. I was lucky enough to catch the amazing sale in
    February, which meant I had so much more choice, and you still treated me as a prime customer. Everyone was so complimentary on the day.

  • Charlotte Sefton (Monday, August 15 16 10:41 am BST)

    Thanks so much for everything you did in helping me find my perfect dress. I went in there with no real idea of what I wanted - only exactly what I didn't want - and the dress I thought I liked
    beforehand was totally wrong for me. You and your lovely team were so calm, professional and patient and totally put me at ease. I am definitely not the type of girl that knew exactly what dress she
    wanted since she was a little girl, so your guidance and knowledge was exactly what I needed and I really appreciate it. I would never have picked the dress I did if it wasn't for you - you knew
    exactly what would suit me and then recommended a fantastic seamstresses who bought my vision to reality and transformed the dress into exactly what I had hoped for and more.

    Thanks for making my dress buying experience so stress free and enjoyable, and for all your help in sourcing the other elements needed for it - not to mention answering the countless questions I
    emailed - your service was fantastic and I really appreciated it from start to finish.
    I'll definitely recommend you to my newly-engaged friends in the future!

  • Sofie Hampshire-Shearer (Monday, June 27 16 10:31 am BST)

    Thank you so much for helping me choose my dream dress. From my first appointment to my final fitting you have made me feel so welcome and have been very helpful. I would highly recommend Amaryllis
    for bridal and bridesmaid dresses.

  • Lisa Johnson (Saturday, June 18 16 08:31 am BST)

    Many thanks for the welcoming, friendly, helpful and professional service. Yourselves and the dressmaker you use always made me feel comfortable and it resulted in an amazing dress!

  • Lisa Newnham (Thursday, March 31 16 11:05 am BST)

    Had been to a couple of places prior to visiting Amaryllis Bridalwear and was impressed by the range of dresses , the personal and professional attention given by the lovely staff. Would recommend to
    any bride who wants to experience and get the best!!! Thank you to the all at Amaryllis xxx

  • jess Williams (Saturday, January 16 16 06:34 pm GMT)

    I just wanted to send a message to say a big thank you. Before I came to your shop, I was feeling very deflated and worried that I wouldn't find the dress that I wanted. All of the local shops sold
    traditional wedding gowns and I was starting to think that my dream dress was impossible to reach. I was told time and time again that I wouldn't find a dress in time for my impromptu wedding... And
    they were wrong! Your attitude towards my circumstance was a breath of fresh air. "Anything is possible!"

    All of the dresses you pick for your store are simply perfect. You certainly have an eye for the Best of bridal and if it wasn't for you and your shop... I could have ended up wearing something that
    just wasn't me.

    Thanks to you, I get to walk down the aisle as the bride I always imagined I would be :)

    Who'd have thought that taking a simple picture a year ago would be my ticket to the perfect gown?!

    ....and a massive thank you to your assistant who's name I completely missed! - she was so lovely. She didn't force any opinion on the gowns I put on, she stood back and let me have my moment and I
    thank her for that. she's very knowledgeable about the gowns and didn't let on at any time about the prices of the gowns.

    Thank you thank you thank you!

  • Vikki Wrighting (Monday, August 03 15 02:49 pm BST)

    A massive thank you to Amaryllis for all their help finding me my dream dress for my wedding day. I totally bypassed my dress on the rail until it was suggested I try it - their lovely, helpful
    assistant was sure it would suit me - little did I know it would be The One. The alterations were perfect and made it my dress that fitted like a glove. I felt incredible on my wedding day and my
    dress got so many compliments! Thank you to everyone at Amaryllis for making me look, and feel, like a princess!

  • Lois Rowland (Wednesday, July 01 15 09:11 pm BST)

    Thank you so much for helping me find the most amazing wedding dress!
    I enjoyed every visit to Amaryllis as everyone is so lovely and I had fun with my bridesmaid trying on the lovely Dessy dresses. Aniko the seamstress which Charlotte recommended was fantastic and did
    a perfect job on my dress and my Mum's dress. I would highly recommend Amaryllis due to the full package they provide from trying on to taking home. Nothing is too much trouble and we found hair
    & Make up and a photographer through Amaryllis. Compared with other local Wedding Dress shops, Amaryllis was by far the most reasonable and I thoroughly enjoyed my experience with them.

  • Claire (Wednesday, June 17 15 01:56 pm BST)

    Fantastic service from Charlotte and the team! Made buying a wedding dress stress free!

  • Sammie (Wednesday, June 17 15 01:55 pm BST)

    Amaryllis are amazing. Thank you so much to charlotte and her team for their excellent service and beautiful dresses. We had the most wonderful day and everyone loved loved loved our dresses. The
    colours of the bridesmaids dresses went down a treat and everyone loved how my dress was transformed in the evening. Thanks charlotte xxx

  • Charlane Griffin (wilcox) (Saturday, June 13 15 04:12 pm BST)

    I can honestly say that Amaryllis are fabulous. The staff were incredibly helpful nothing was ever to much. The shop owner Charlotte was amazing, helped keep me calm and organised. The dresses that
    they stocked were beautiful. I can not fault them!! All I can say is thank you for helping to make our day so special. Xx

  • Cathy (Saturday, June 06 15 01:26 pm BST)

    Just wanted to thank you for the service from beginning to end . You truly made my whole family feel special . Shannon was a nervous bride and you made her feel like a princess Charlotte and she
    found her dream dress in your shop. I wanted to share a few photos of her special day and to thank you once again everyone commented on the bride and bridesmaids dresses.
    Thank you Cathy

  • Claire (Saturday, June 06 15 01:23 pm BST)

    Fantastic service from Charlotte and the team! Made buying a wedding dress stress free!

  • Lisa Dixon (Saturday, May 02 15 11:15 am BST)

    I couldn't have asked for a better service! Trish was an absolute star and made me feel so at ease. I was so pleased with the alterations they were just perfect. Charlotte, yourself and your team
    gave top quality service every time I was in contact. I would and will recommended your service to friends and family. Thank you x

  • Becci Barnley (Monday, March 02 15 09:45 am GMT)

    Thank you all so much for all your help and support with finding my dress, fittings and all the perfect touches for my special day. The bridesmaid dresses were fantastic and we all looked stunning on
    the day - so truly thank you for making it so much fun!

  • Eithne Buckenham (Saturday, February 21 15 04:46 pm GMT)

    Thank you very much for a wonderful experience and marvelous service – my daughter was calm and delighted and excited getting into her wedding dress confident that everything about her dress was
    perfect for her and when she walked down the aisle on her father’s arm she looked and felt a million dollars!

    Our great experience of Amaryllis was over a two year period – the venue was found and the date set for two years hence and my excited daughter and I began The Hunt for The Dress. My daughter looked
    for a wedding dress in London and we had made appointments locally in Farnham and found lots of dresses. While looking online, my daughter saw a Maggie Sottero dress she liked and found the nearest
    supplier was Amaryllis in Alton so she made an appointment. We expected more of the same and the grey weather as we drove there matched our grey mood – just another job to do, we thought.

    Waking in to the shop was like walking in to a perfect dream.

    The service offered to us was perfect. The ladies were helpful, informative and offered constructive advice as they shoved large car sponges down the back of the dresses and clamped large frocks
    round my daughter’s small frame. They were slick but unhurried and showed kindness and patience and murmured gently as dress after dress, style after style were tried. They were quite unperturbed
    when my daughter wanted to postpone deciding between her final two choices – their attitude was that it was important that the Bride felt the dress was the right one.

    We returned a couple of month’s later and my daughter made her choice – veils and tiaras were tried on but we were advised to wait until the dress was altered and fitted perfectly – no pushy sales
    for the ladies in Amaryllis, just good advice.

    The seamstress recommended by the shop was amazing, also calm, reassuring and very very good at her job – she did lots of extra work for us – velvet stole and handbag making and bridesmaids dress
    alterations and all done with great skill and accommodation – Aniko, you are a star! She rebuilt my daughter’s dress changing pull ties for a zip, shortening and taking in – all in her stride.

    The accessories (veil, tiara, shrugs for bride and 6 bridesmaids) all were purchased and all perfect and also at excellent prices – much less than online!

    I am so pleased my daughter found Amaryllis – in all the hurly burly and mini-crises around the wedding, we could cling to the thought that at least the dress was perfect and that everything to do
    with the dress is fantastic and worry free - you were the totally perfect star. You all have our strongest recommendation. Thank you very much.

  • Kirsty (Thursday, February 19 15 01:52 pm GMT)

    I would like to thank Charlotte and her team for a relaxed and fun appointment last Saturday during the Justin Alexander event, although I am not getting married until Nov 2016 I found my dress and
    this is thanks to Charlotte and the team! From the moment I walked in until finally making my decision after another visit on Monday Charlotte was helpful with lots of patience, I didn't feel rushed
    whilst I tried on a lot of dresses and especially when I repeatedly tried on the 2 dresses that I fell in love with! I am so happy I have chosen my dress already and can't wait to come back to have
    it fitted! I can't promise I won't be back between now and then for a sneaky try on though!! :) thanks so much!! I would highly recommend going to Amaryllis to anyone looking for a relaxed and fun
    time in finding a dress! X

  • Claire Harris (Tuesday, February 17 15 05:10 pm GMT)

    I went into amaryllis hoping to get an idea of what sort of dress I would like, what would suit me etc. I didn't realise there would be so mane and so I came out having fallen in love with my dream
    From the word go Charlotte & her team have been nothing but helpful. When I was trying on dresses Charlotte made me feel comfortable and gave me an honest opinion which I really valued. I was
    treated like the only bride and with such patience.
    I am so glad I found my wedding dress in a local shop, one where they have been so accommodating and friendly.
    I am looking forward to going back at the end of the year for my fittings.
    Thank you Charlotte - you made finding a dress easy and you have made the experience so far fun and exciting, I can't recommend you enough & look forward to seeing you soon!

  • Kate Stokes (Monday, February 16 15 10:29 am GMT)

    The ladies here are awesome and really know their stuff - I'm so glad I went to Amaryllis, I had several appointments, each time I was treated with patience and good humour. A truly wonderful
    experience, lots of fabulous advice. Can't thank them enough.

  • Georgina (Wednesday, February 04 15 02:10 pm GMT)

    Dear Amaryllis,

    From the very start of my hunt for \'the dress\' Charlotte and all the wonderful staff at Amaryllis were supportive and welcoming. Despite other shops having an issue with it Charlotte was happy to
    let my father join the rest of the bridal party for my appointment. I had a rough idea of what I was looking for, something traditional for a military wedding, but wasn\'t sure exactly what I

    Although I thought I had found \'the dress\' in a Justin Alexander dress, the sample was three sizes too big and I had to have sponges tucked round my bottom to see the fit. I needed reassuring about
    the dress and the fact that I wouldn\'t need to wear a bra when it was fitted, something I was a little apprehensive about! Charlotte was understanding and promised me that one of their recommended
    seamstresses Aniko could work wonders and the dress would fit me in all the right places, when ordered in the right size. Despite being a little nervous about this I am so glad I trusted Charlotte\'s
    sage advice. She and her staff where right on every level.

    I can\'t thank Charlotte, Aniko and the rest of the staff at Amaryllis enough for their kindness, patience, understanding and for being so accommodating around the Christmas period when we collected
    my dream dress which was steamed perfectly! I unreservedly recommend Amaryllis to all other brides to be.

    Thank you, Georgie x

  • Holly Davies (Avery) (Monday, August 04 14 04:08 pm BST)

    To all the wonderful ladies Amaryllis,
    Just wanted to say a massive thank you to you all for the wonderful service and help you gave me on finding my prefect dress. From the first appointment right through to collecting my dress last
    Friday you have been amazing. The professional service, skills of the seamstress friendly approach really eased the major task of "finding that dress" thank you all so very much!

  • Jenny Crockford-Honiatt (Tuesday, June 17 14 06:01 pm BST)

    Thank you so much To Charlotte for all your help! I would (and have been) recommend you to everyone! You made us feel so welcome and helped us every step of the way with my wedding dress.

  • Hayley Simons (Monday, June 16 14 08:40 pm BST)

    I could not recommend Amaryllis Bridalwear more, particularly Charlotte. She was so helpful and knew exactly what to recommend - just the right amount of input and standing back to let me decide!!
    Great customer service throughout the whole process, thank you.

  • Charmaine (Sunday, June 15 14 03:59 pm BST)

    I would just like to say that I had a fantastic experience at Amaryllis Bridalwear, Charlotte and her assistant were so welcoming and very patient. Even though I was late for my appointment
    (apologies), I wasn't made to feel rushed at all. It didn't feel like i was just another 'customer', they made the whole experience very special and I am so pleased that I have found THE most AMAZING
    dress! I can't wait to wear it next September!

    Thanks again ladies!

  • Amanda Cowle (Monday, February 10 14 08:08 pm GMT)

    Amaryllis gave me such wonderful service when I got my dress. They are small so you are made to feel extra special without being lost amongst loads of other bride to bes like in other wedding shops.
    Not only did they have my special dress,alterations were hassle free as well as some lovely additions. I loved my dress and it was made just as I wanted as well as being advised to have a full length
    veil which was exactly the right thing. I can not recommend this wonderful shop enough!

  • Diane (Thursday, November 07 13 02:09 pm GMT)

    The staff at Amaryllis were very welcoming and helpful. On my first visit, the assistant was patient and honest and on all my visits appointment time was long enough for me to take my time and not
    feel rushed. Great experience all round!!

  • Sheryl Frizzell (was Coleman) (Monday, July 08 13 03:18 pm BST)

    I bought my dress at a bridal fair,,it wasn't completely what I was looking for, but Amaryllis assured me they could work wonders! The seamstress was fantastic, and did everything I wanted and more,
    included taking the train off and making a wrap with it, and also adding some small red beads, which must of been very time consuming. I was so pleased with the end result, because even though its a
    lovely Amaryllis dress, it's still so unique to me, because of all the help they provided. So thank you very much,,highly reccomend x

  • Stephanie (Sunday, April 07 13 01:24 am BST)

    I visited a few bridal shops to find my perfect dress but Amaryllis was the one. Charlotte is absolutely amazing; she's friendly, professional and very helpful. The dresses are stunning and she
    helped me pick my (rather big!) dream wedding dress.

    My bridesmaid dresses were from here too, and having a particular colour in mind proved difficult with most places I visited, but Amaryllis was able to cater for exactly what I what wanted.

    I cannot thank you enough for all of your kind help and advice. I would recommend that every bride looking for their dream dress visits Amaryllis; the shop really is a hidden little gem.
    Thank you ladies xxx

  • Lorraine Claire (Monday, March 04 13 04:14 pm GMT)

    Being a self conscious bride-to-be, I was very apprehensive about going wedding dress shopping. Having recently gone wedding dress shopping with my sister for her wedding, I am all to aware that the
    experience can differ vastly from shop to shop. As soon as I walked in Amaryllis Bridal Boutique I felt relaxed and welcomed. Charlotte was extremely helpful without being at all pushy. She seemed to
    know exactly what would suit me and together with my sister we picked out many dresses to try on. I never thought I would enjoy trying on so many different dresses but I really did. I left the shop
    feeling happy and confident, having brought my dream dress. I cannot recommend Amaryllis enough for their friendly, professional service and stunning array of dresses.

  • Sarah (Monday, December 10 12 02:41 pm GMT)

    A shop that cleay stands out from many others I visited!
    So helpfull and frienldy and made the whole experience so amazing.
    Thank you so much Ladies!

  • Amy (Thursday, October 18 12 06:27 pm BST)

    Thank you for helping to find both my perfect dress for my wedding, and my bridesmaid dresses. Everything was great!

  • Frances (Monday, October 15 12 03:12 pm BST)

    A big thank you to you and your staff for all your help in choosing my beautiful wedding dress! I can honestly say I felt like a princess on our wedding day.

Our address:


Amaryllis Bridal Boutique
 5 Turk Street



GU34 1AG

TEL: 01420 80552

EMAIL: sales@amaryllis-bridal.co.uk


Usual Opening Hours


Monday  10am - 4pm

Tuesday CLOSED

Wednesday 10am - 4pm

Thursday 10am - 4pm

Friday 10am - 4pm

Saturday 9am - 5pm



Appointments are advisable to reserve your time in our changing rooms.

We are always happy for you to pop in and browse if you are passing but do recommend you call us ahead of your visit before making a special journey to avoid disappointment if we are busy with a bride or out on a photo shoot!


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